Press Release July 14, 2008

INFINITY ADDS PORTFOLIO COMPANY

FOR IMMEDIATE RELEASE

July 14, 2008 (Houston, TX) Infinity Energy Capital, LLC has acquired an interest in Houston based Cox Consulting. This is Infinity’s first portfolio company acquisition. “We were looking to expand our advisory services capabilities,” Infinity’s Principal, Chuck Watson, said. “We are very pleased to add Cox Consulting and its Principal, Rob Cox, to our arsenal. Our client’s will be very well served by this move”, Watson added. “This move opens up new avenues for Cox Consulting and expands the services available to Infinity’s clients,” Cox was quoted as saying. “It is truly win-win.”

Cox Consulting was founded in 2003 by Robert I. Cox, Jr, as an independent business consulting and advisory services firm. Its clients range from Fortune 500 companies to smaller, growth oriented firms, primarily in the energy industry. Cox Consulting serves a broad array of clients across the entire energy industry spectrum, including exploration & production, oilfield service, manufacturing, and alternative energy companies.

Cox Consulting specializes in providing merger and acquisition, asset monetization, divestiture, business development and general corporate consulting and advisory services. As a portfolio company of Infinity Energy Capital, LLC, Cox Consulting is also available to provide these critical services to Infinity’s clients.

Infinity Energy Capital, LLC is a full service investment banking firm, based in Houston, Texas, focused on M&A opportunities in the exploration, production, oilfield service and midstream segments of the domestic and international energy industry.

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